March Madness: Iowa vs. South Carolina breaks more TV viewership records (2024)

The Iowa vs. South Carolina NCAA Tournament championship reached historic TV viewership levels. Sunday's game on both ABC and ESPN was the most-watched women's college basketball game since 1992, according to Nielsen. The game averaged 18.7 million viewers and peaked at 24 million. South Carolina beat Iowa, 87-75, to capture the national title. The viewership numbers are up 89% over last year's title game, in which LSU beat Iowa, and up 285% over the 2022 championship. It was the most-watched men's or women's basketball game — college or professional — since 2019.Iowa's games vs. Connecticut (Final Four) and LSU (Elite Eight) also set viewership records. The win over UConn averaged 14.2 million viewers on ESPN. Iowa's victory over LSU in the Elite Eight was watched by 12.3 million people. Hawkeyes in the NCAA TournamentROUND ONEHawkeyes run away from Holy CrossMarch Madness: Highlights and photos from Iowa's win over Holy CrossClark, Iowa claim another record with most-viewed first-round game in women's NCAA tourney historyROUND OF 32Hawkeyes survive to top West Virginia, 64-54March Madness: Highlights and photos from Iowa-West VirginiaIowa women set another NCAA Tournament viewer recordSWEET 16Hawkeyes have no problem with Colorado, set up rematch vs. LSUMarch Madness: Highlights and photos from Iowa-Colorado in the Sweet 16ELITE EIGHTClark leads Iowa back to Final Four, scoring 41 points in win over LSUMarch Madness: Highlights and photos from Iowa-LSU in the Elite EightAll eyes on the Hawkeyes: Iowa-LSU is most-watched women's basketball game everFINAL FOURLisa Bluder, Hawkeyes meet with media ahead of Final Four game vs. UConnHawkeye Nation: Most states pulling for Iowa in Final Four2024 NCAA Women's Basketball Final Four sees drastic increase in ticket sales as fans make plansIowa survives Final Four thriller vs. UConn to advance to national title gameMarch Madness: Highlights and photos from Iowa-UConn in the Final FourControversial foul: Late whistle on UConn's Edwards helps send Iowa to the title gameCHAMPIONSHIP GAMERecap: South Carolina tops Iowa to end Caitlin Clark's magical Hawkeye careerSouth Carolina finishes off unbeaten season by beating Iowa 87-75Caitlin Clark set out to turn Iowa into a winner. She redefined women's college hoops along the wayIowa fans return home after national championship game in ClevelandFinal AP Top 25 poll has Iowa No. 2 behind unbeaten South Carolina