‘The Word Is Camp’: What to Know About the Inspiration for This Year’s Met Gala, as Explained in 1964 (2024)

The annual benefit for the Metropolitan Museum of Art’s Costume Institute is as high-fashion as fashion gets — but this year’s Met Gala, on Monday night, will bring a heavy dose of low culture to the red carpet. After all, the gala’s theme celebrates the opening of its exhibition Camp: Notes on Fashion, and that interaction of high and low is key to camp’s spirit.

While the origins of camp can be traced back to the reign of the French King Louis XIV, the inspiration for this show is much more recent. The modern camp aesthetic was solidified in the 1964 Partisan Review essay “Notes on ‘Camp'” by the American critic Susan Sontag.

The essay first appeared that fall, and didn’t take long to grab mainstream attention. Case in point: That December, TIME’s “Modern Living” section explained to readers why everyone was suddenly talking about camp:

Where are the dandies these days? Not the mere fops and mannered exhibitionists, but the lovers and arbiters of style for style’s sake, the cherishers and curators of what’s amusing (as opposed to what’s serious) — a predilection that is one of the luxuries of affluent societies. They thrived in Socrates’ Athens and at the Roman courts of emperors and Popes. The 18th century shone with them, and the 19th century produced the dandy of all time, Oscar Wilde.

Wilde rebutted the industrial revolution with flowing locks and velvet suits; he warded off its fumes with a long-stemmed flower. The modern dandy, on the other hand, revels detachedly and deliciously in the vulgarity of mass culture. And the word is not dandyism any more. According to one of Manhattan’s brightest young intellectuals, Novelist Susan Sontag, the word is “Camp.”

The essence of Camp, writes Miss Sontag in the Partisan Review, is “its love of the unnatural: of artifice and exaggeration.” Tiffany lamps are Camp, she says by way of illustration, and so is a fondness for Scopitone films and the lurid pseudo journalism of the weekly New York National Enquirer. Turn-of-the-century postcards are Camp; so is enthusiasm for the ballet Swan Lake and the 1933 movie King Kong. Dirty movies are Camp — provided one gets no sexual kick out of them — and so are the ideas of the French playwright Jean Genet, an ex-thief and pederast who boasts about it. “Genet’s statement that ‘the only criterion of an act is its elegance’ is virtually interchangeable, as a statement, with Wilde’s ‘In matters of great importance, the vital element is not sincerity, but style.'”

In matters sexual, according to Miss Sontag, Camp goes against the grain, cherishing either the androgynous, swoony girl-boys and boy-girls of pre-Raphaelite painting or the plangent supersexiness of Jayne Mansfield or Victor Mature. In art, Camp’s exaggeration must proceed from passion and naiveté. “When something is just bad (rather than Camp),” she writes “it’s often because the artist hasn’t attempted to do anything really outlandish. ‘It’s too much,’ ‘It’s fantastic,’ ‘It’s not to be believed,’ are standard phrases of Camp enthusiasm.”

Click here to read the full story from 1964 in the TIME Vault

The essay launched Sontag’s career as a literary critic, in which “she argued for a more sensuous, less intellectual approach to art,” TIME noted in her obituary, when she died in 2004 at the age of 71. “It was an irony lost on no one, except perhaps her, that she made those arguments in paragraphs that were marvels of strenuous intellection.”

“Notes on ‘Camp'” not only launched her career, but also it launched a new way of thinking. It fit right in with the spirit of the ’60s, an era known for new ideas and the breaking down of taboos. As TIME noted in 1964, when it came to camp, this phenomenon was particularly true in terms of sexuality. Camp was not gender or sexuality specific, Sontag argued, but the aesthetic had been embraced by the LGBTQ community as a way to “neutralize moral indignation” by promoting a playful approach to that which others took seriously.

Which was not to say Sontag didn’t take camp seriously.

“Seriousness was one of Sontag’s lifelong watchwords, but what she sometimes dared to take seriously were matters that educated opinion, as it emerged from the cramped quarters of the 1950s, dismissed as trivia,” TIME wrote in her obituary. “At a time when the barriers between high-and lowbrow were absolute, she argued for a genuine openness to the pleasures of pop culture.”

At the time, however, some were worried that coverage in a mainstream publication like TIME would spell the closing of camp’s fun. “By publishing your recent analysis of ‘Camp,’ you have ensured that Camp will no longer be Camp, if you see what I mean,” one reader argued in a letter to the editor, while another argued that “‘Camp’ is here to stay.” Fifty-five years later, on camp’s big night, it’s clear that the latter was right.

For more current examples of “camp,” see TIME’s illustrated guide.

‘The Word Is Camp’: What to Know About the Inspiration for This Year’s Met Gala, as Explained in 1964 (2024)

FAQs

What is the meaning of camp at the Met Gala? ›

· 4y. What Is Camp? The Met Gala 2019 Theme, Explained (NYT ) In 1964, Susan Sontag defined camp as an aesthetic “sensibility” that is plain to see but hard for most of us to explain: an intentional over-the-top-ness, a slightly (or extremely) “off” quality, bad taste as a vehicle for good art.

What does Susan Sontag mean by camp? ›

Definition: Camp. CAMP: A sensibility that revels in artifice, stylization, theatricalization, irony, playfulness, and exaggeration rather than content, as Susan Sontag famously defined the term in her short essay, "Notes on 'Camp.

What is camp at the Met? ›

Exhibition Overview

In her essay, Sontag defined camp as an aesthetic and outlined its primary characteristics. The second section of the exhibition is devoted to how these elements—which include irony, humor, parody, pastiche, artifice, theatricality, and exaggeration—are expressed in fashion.

What is the meaning of theme camp? ›

It insists upon its tragedy, repeating the mournful line “she was dead” over and over again, too much to be genuinely tragic — which is what makes it perfectly camp: “Camp,” as Sontag writes, “is art that proposes itself seriously, but cannot be taken altogether seriously because it is 'too much.

How do you explain camp? ›

camp
  1. a. : a place usually away from urban areas where tents or simple buildings (such as cabins) are erected for shelter or for temporary residence (as for laborers, prisoners, or vacationers) ...
  2. b. : a group of tents, cabins, or huts. ...
  3. c. : a settlement newly sprung up in a lumbering or mining region.
  4. e.
May 21, 2024

What does camp mean in the fashion world? ›

Camp is an aesthetic style and sensibility that regards something as appealing because of its bad taste and ironic value.

What is camp and why is it important? ›

Camp helps children grow by providing a supervised, positive environment that has safety as a primary commitment. Camp professionals have enormous power in conveying simple teachable moments . . . special moments of passing experiences touched by the human spirit.

Why is camp called camp? ›

Though there's no definitive agreement on the etymology of the word “camp”, it's highly possible it has its basis in Polari, perhaps from the Italian word campare, which means making something, such as art, stand out. But also apt for those who live for campy anthems, is its primary meaning, to live, to survive.

What are the values of camp? ›

The Value of Camp
  • Sense of Self: Perceived Competence, Independence, Responsibility.
  • Sense of Community: Camp Connectedness, Friendship Skills, Teamwork.
  • Sense of the Earth: Affinity for Nature, Interest in Exploration.
  • Sense of Wonder: Family Citizenship, Problem Solving Competence.

What is camp in popular culture? ›

On social media, the term "camp" can refer to a particular aesthetic or style characterized by being deliberately exaggerated, theatrical, ironic, and often kitschy/over-the-top.

How much does it cost to go to the Met Gala? ›

The Met Gala is famously exclusive. In 2024, individual tickets cost $75,000, while entire tables cost $350,000. Guests are treated to a co*cktail hour, dinner, and exclusive performances.

What is the meaning of Met Gala? ›

The Met Gala, formally called the Costume Institute Benefit, is the annual haute couture fundraising festival held for the benefit of the Metropolitan Museum of Art's Costume Institute in Manhattan. The Met Gala is popularly regarded as the world's most prestigious and glamorous fashion event.

What does camp mean in fashion Met Gala? ›

In 1964, Susan Sontag defined camp as an aesthetic “sensibility” that is plain to see but hard for most of us to explain: an intentional over-the-top-ness, a slightly (or extremely) “off” quality, bad taste as a vehicle for good art.

What is the art definition of camp? ›

Definition: Camp. CAMP: A sensibility that revels in artifice, stylization, theatricalization, irony, playfulness, and exaggeration rather than content, as Susan Sontag famously defined the term in her short essay, "Notes on 'Camp.

What is a camp character? ›

The first English definition of the term, which appeared in a 1909 edition of the Oxford English Dictionary, conformed to popular, contemporary notions of camp: “ostentatious, exaggerated, affected, theatrical; effeminate or hom*osexual; pertaining to, characteristic of, hom*osexuals…” If not synonymous with ...

What is the camping Met Gala theme? ›

The Met Gala, which is not the Mets Gala, is camp-themed this year, which is not camp, like, going camping, but camp like the aesthetic style “camp,” which is somewhat difficult to define but includes elements of irony, humor, parody, pastiche, artifice, theatricality, and exaggeration; it makes you at once laugh and ...

What does camp mean for LGBT? ›

Yet camp, to Sontag, transcended hom*osexual mannerisms. “The hallmark of Camp is the spirit of extravagance,” she wrote in her seminal essay, which presented 58 aspects of the “sensibility.”. Among other things, Sontag described camp as being playful and “anti-serious”, as well as exaggerated and artificial.

What does camp mean in horror? ›

: in the style of camp : absurdly exaggerated, artificial, or affected in a usually humorous way. campy horror movies.

What does pitch the camp mean? ›

to settle somewhere or have control of a certain area for a period of time. As reporters pitched camp outside their home, the family's political differences became a public concern.

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